Lunar New Year Starbucks 2025
As the Lunar New Year approaches, Starbucks is embracing the festivities with a special collection dedicated to the Year of the Snake. This limited-edition lineup, launched on January 3, 2025, artfully combines traditional symbolism with contemporary design, offering customers a unique way to celebrate the season.
Exploring the Year of the Snake Collection
The 2025 Lunar New Year collection from Starbucks features an array of drinkware, each piece thoughtfully designed to capture the essence of the Year of the Snake. The collection includes a cold cup, a stainless steel tumbler, and a ceramic mug, all adorned with intricate snake motifs and floral patterns.
- Year of the Snake Cold Cup (24 oz): This cold cup showcases a snake and floral pattern set against pastel hues of pink, blue, and yellow, embodying the spirit of new beginnings. Priced at $24.95. citeturn0search0
- Year of the Snake Stainless Steel Tumbler (12 oz): Featuring bright floral elements and traditional Lunar New Year symbols, this festive tumbler is both stylish and functional. Priced at $22.95. citeturn0search0
- Year of the Snake Ceramic Mug (14 oz): Designed to resemble a coiled snake, this ceramic mug adds a touch of whimsy to any warm beverage. Priced at $16.95. citeturn0search0
These items are available at Starbucks locations nationwide for a limited time, while supplies last.
A Shift in Design Aesthetics
Departing from previous Lunar New Year collections that often featured bold, red hues, the 2025 lineup embraces a softer, pastel palette. This design choice reflects the themes of wisdom, intuition, and transformation associated with the snake in the Lunar Calendar. citeturn0search7
Global Celebrations and Exclusive Releases
In addition to the U.S. collection, Starbucks has introduced exclusive merchandise in select markets. For instance, the “Year of the Whimsical Snake” and “Prosperity Bearista” collections feature unique designs and are available in specific regions. citeturn0search8
Sustainability and Rewards Initiatives
Starbucks continues to promote sustainability by encouraging customers to bring clean, personal cups to participating stores. Those who do so receive a $0.10 discount on their beverage, and Starbucks® Rewards members earn 25 Bonus Stars. citeturn0search0
Embracing the Lunar New Year Spirit
The Year of the Snake symbolizes wisdom, intuition, and transformation. Starbucks’ 2025 Lunar New Year collection captures these themes, offering customers a meaningful way to celebrate the season. Whether you’re enjoying a favorite beverage or gifting a piece from the collection, Starbucks provides a thoughtful nod to this rich cultural tradition.
As the Lunar New Year begins on January 25, 2025, Starbucks invites customers to join in the celebration with this exclusive collection, available for a limited time.
